New Delhi: Fulfilling its commitment the government’s ‘Make in India’ and ‘Aatmanirbhar Bharat’ initiatives, the e-commerce giant, Amazon on Tuesday through a blog-post announced to launch its first manufacturing line in Chennai, Tamil Nadu and will commence producing “hundreds of thousands” of Amazon Fire TV Stick devices, starting from the end of this year.
“The device manufacturing program will be able to produce hundreds of thousands of Fire TV Stick devices every year, catering to the demands of customers in India,” the company’s blog-post read.” Amazon will continuously evaluate scaling capacity to additional marketplaces.”
“This further reiterates our commitment to ‘Make in India’, contributing directly to the local economy, creating jobs & boosting Indian innovation,” said Amit Agarwal, SVP and Country Head, Amazon India.
On Tuesday, Amazon’s India Agarwal briefed Union minister Ravi Shankar Prasad, on the details of the company’s manufacturing plans. Confirming the news Prasad said, “Delighted to share that soon Amazon will commence manufacturing of electronics products like FireTV stick in India.”
“We welcome Amazon’s decision to set up a manufacturing line in Chennai, as it will enhance domestic production capacities, and create jobs as well. This will further our mission of creating a Atmanirbhar Bharat which is digitally empowered,” Prasad said, quoting Amazon’s blog post.
According to its blog post on the initiative, the company is likely to invest $1 billion to digitise 10 million small and medium businesses, help businesses in India sell worldwide thereby enabling $10 billion in cumulative exports, and create an additional 1 million jobs by 2025.
Amazon will start making the devices in partnership with contract manufacturer Cloud Network Technology, a subsidiary of Foxconn Technology Group. The company will start the manufacturing operations in Chennai later this year. The online retailer also said that it will continuously evaluate the scaling capacity of the manufacturing line to additional marketplaces and more cities depending on the domestic demand.
The big announcement was made after a meeting between Amit Agarwal, Senior Vice President, Amazon India and Ravi Shankar Prasad, Union Minister of Information and Technology.
“India is an attractive investment destination and is poised to become a major player in the global supply chain in the electronics and IT products industry. Our Government’s decision to launch a Production Linked Incentive (PLI) Scheme has received tremendous response globally,” said Prasad adding, “We welcome Amazon’s decision to set up a manufacturing line in Chennai, as it will enhance domestic production capacities, and create jobs as well. This will further our mission of creating an Atmanirbhar Bharat which is digitally empowered.”
Amazon Country Head, Agarwal said that the company was committed to partnering with the Indian government to advance the vision of an ‘Aatmanirbhar Bharat’. “This further reiterates our commitment to the Government of India’s ‘Make in India’ initiative,” Agarwal added.