New Delhi: On Friday, BMW has launched its M340i xDrive 50 Jahre M Edition in India priced at Rs 68.90 lakh (ex-showroom). It is a special edition of the M340i xDrive built to celebrate 50 years of BMW’s high-performance M Division and is being locally assembled at BMW’s plant outside of Chennai. This launch is the first of 10 that BMW has planned as a part of their golden jubilee celebrations.
The BMW M340i xDrive 50 Jahre M Edition is available in Dravit Grey and Tanzanite Blue colour options.
The large BMW Kidney Grille mesh inserts are framed by a single surround and split up by wide bars that link to the headlight units. It is further underscored by the exclusive 50 Jahre M edition elements such as High-Gloss Black Kidney Grille, elements in Jet-black including, window surround, mirror caps, 19-inch M light alloy wheels, 50 Jahre M roundel in front rear and wheel hub caps. The M340i features adaptive LED headlights with BMW Laserlight.
The interior gets sport seats with M-specific upholstery in a Sensatec/Alcantara trim provide lateral support and have a great range of adjustment. The Anthracite BMW Individual roof liner, BMW Individual High-Gloss Shadow Line elements, M leather steering wheel with shift paddles, M seat belt, and interior Individual trim strips in Piano Black and Galvanic embellisher add to the cabin’s performance-oriented ambiance. Ambient Lighting with six dimmable light designs, Automatic 3 zone AC, Welcome Light Carpet are some stand out features.
The BMW M340i 50 Jahre M Edition continues to draw power from the familiar 3.0-litre six-cylinder, twin-turbocharged petrol motor. The unit develops 387 bhp and 500 Nm of peak torque and is paired with an 8-speed automatic transmission. Power goes to all four wheels with the xDrive function that ensures you put down power most effectively. The car can sprint from 0-100 kmph in 4.4 seconds and continues to be the quickest car to be produced in the country. The car features BMW xDrive all-wheel drive technology and exclusive suspension components from BMW M GmbH such as the M Sport suspension, variable sport steering, and M Sport brake. It also gets the M Sport differential which optimises traction and driving stability for different road surfaces, when changing lanes, and when accelerating out of a bend at a high speed.
The BMW M340i xDrive 50 Jahre M Edition is also being offered with two exclusive and optional 50 Years of M packages – Motorsport Pack and Carbon Pack. The Motorsport pack includes M Performance Steering Wheel, selector gear knob in Alcantara, Rear Spoiler in matt black and more. Meanwhile, the Carbon pack includes interior trims in carbon fibre, an M Performance steering wheel, and the rear spoiler in carbon fibre. Other features include BMW ConnectedDrive technologies continue to break the innovation barrier in automotive industry such as BMW Live Cockpit Professional, BMW Virtual Assistant, BMW Gesture Control, Wireless Apple CarPlay® / Android Auto. Other key features include BMW Head-Up Display, Parking Assistant with Rear View Camera, Reversing Assistant, BMW Efficient Dynamics and Harman Kardon Surround Sound system.