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Mumbai: Bollywood is grappling with the new age menace, deepfake technology, which is causing consternation among celebrities and fans alike. In a recent incident, popular actress Alia Bhatt has become the latest victim of this technological abuse, with a disturbing video featuring her likeness going viral on the internet.
In the video in question, a woman, who resembles Alia exactly, is wearing a blue floral co-ord set and is making obscene gestures. However, upon careful examination, it becomes clear that the woman’s face is a digital construct, edited onto another person’s body. While the technology behind deepfakes has been lauded for its potential in entertainment and media, its misuse in this manner is a growing concern.
Alia Bhatt is not the only Bollywood star to be targeted by deepfake technology. Before this, Rashmika Mandanna and Kajol had also become victims of a similar case. Rashmika’s deepfake video had created quite a stir, after which the actress expressed her concern on Twitter. “This is really very scary and the risks involved are extremely scary,” she wrote.
These incidents highlight a more significant problem in the digital age. As technology is advancing, the possibility of its misuse is also increasing. Authorities are reportedly investigating these incidents with a focus on reducing such cyber crimes. The onus also lies on social media platforms to take strict action against such malicious practices, where these deepfakes are often circulated.
In conclusion, the rise in deepfake cases involving Bollywood celebrities is a stark reminder of the dark side of technology. As we celebrate advancements in AI and digital technology, it is also important that we remain aware of the potential threats they pose and work towards creating a safer digital environment.
