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Bollywood Superstar Amitabh Bachchan’s image and voice can’t be used without permission: Delhi HC

New Delhi: The Delhi High Court on Friday passed an interim order stating that Amitabh Bachchan's photo, voice, name or any of his attributes cannot be used without permission. The court also directed the Ministry of Electronics and Information Technology, and telecom service providers, to remove flagged content.

By Priyanka Verma 
Updated Date

New Delhi: The Delhi High Court on Friday passed an interim order stating that Amitabh Bachchan’s photo, voice, name or any of his attributes cannot be used without permission. The court also directed the Ministry of Electronics and Information Technology, and telecom service providers, to remove flagged content.

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During the hearing, Justice Chawla issued directions to the authority and the Department of Telecom to immediately remove the name, photo and personality traits of Amitabh Bachchan, which are publicly available without his permission. “It cannot seriously be disputed that the plaintiff is a well-known personality and is also represented in various advertisements,” Justice Navin Chawla said, noting that the actor “is aggrieved” by those using his celebrity status to promote their goods and services without his permission.

Actually, senior advocate Harish Salve had filed a petition in the court on behalf of Amitabh Bachchan. It was said in the petition that some companies are using Amitabh Bachchan’s name, voice and personality in a wrong way, which is wrong.

He had said that a lottery ad in my name is also running on social media platforms, in which his photo is also attached and the logo of the program KBC hosted by him is also there. There is no truth in this. Bachchan has also sought a restraining order against book publishers, T-shirt vendors and various other businesses.The matter will be heard in March next year.

It was told through the lawyer that without his permission his name, voice and personality should not be used in any kind of advertisement. It is said that Amitabh Bachchan is likely to suffer serious harm and if the order is not passed, certain activities may also defame him.

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