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Centre sets up animation, visual effects, gaming and comics promotion task force

By Ruchi Upadhyay 
Updated Date

New Delhi: During this year’s Budget, Finance Minister Nirmala Sitharaman had announced an Animation, Visual Effects, Gaming and Comic (AVGC) promotion task force that will look at ways to build domestic capacity and also to serve the global demand in Animation, Visual Effects, Gaming and Comic (AVGC) sector. This task force has to submit its first action plan within 90 days.

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According to the Ministry of Information and Broadcasting (I&B), India has the potential to capture 5% ($40 billion) of the global market share by the year 2025, with an annual growth of around 25-30% and creating over 1,60,000 new jobs annually.

The AVGC Promotion task force will be headed by the Secretary of the Ministry of Information & Broadcasting and will have Secretaries of–Ministry of Skill Development and Entrepreneurship; Department of Higher Education; Ministry of Education; Ministry of Electronics and Information Technology, and Department for Promotion of Industry and Internal Trade. The AVGC Promotion Task Force will submit its first action plan within 90 days and will also be responsible for framing a national AVGC policy.

According to the ministry, the AVGC promotion task force also includes state governments of Karnataka, Maharashtra, and Telangana; heads of education bodies such as the All India Council of Technical Education, National Council of Educational Research and Training, and representatives of industry bodies-MESC, FICCI and CII.

It will facilitate initiatives to impart skills in collaboration with academic institutions, vocational training centres, boost employment opportunities, and facilitate promotion and market development activities to extend global reach of Indian AVGC Industry.

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It will also enhance exports and recommend incentives to attract foreign direct investments in the AVGC sector.

WHAT IS THE PURPOSE OF AVGC PROMOTION TASK FORCE?
“The creation of an AVGC Promotion Task Force with participation of Government of India, State Governments and key industry players will provide focused thrust for the growth of the sector by driving the institutional efforts to guide the policies of growth for this sector, establish standards for AVGC education in India, actively collaborate with industry and international AVGC institutes, and enhance the global positioning of the Indian AVGC industry,” a statement from the I&B Ministry read. The Ministry further said that the Animation, Visual Effects, Gaming and Comic (AVGC) sector in India has the potential to become the torch bearer of “Create in India” and “Brand India.”

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