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Children’s Day: 56 percent of Indian parents believe junk food advertisements fuel their children’s passions

Parents have concerns regarding their children’s health, so It is essential that children consume healthy foods, but most of them are addicted to unhealthy foods due to lucrative advertisements.

By wasmulhaq 
Updated Date

New Delhi: The entire nation has been celebrating Children’s Day today. Parents have concerns regarding their children’s health. It is essential that children consume healthy foods, but most of them are addicted to unhealthy foods due to lucrative advertisements.

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Most of the parents have one common complaint: packaged food advertisements target kids. The appealing advertisement encourages children to eat more and more junk food rather than home-cooked meals.

LocalCircles, a community social media platform, stated in its survey report that nearly 92% of parents want such brands that target children through packaged food advertisements to be banned.

In a survey, parents were asked: “Would they demand and eat less unhealthy packaged food if your children/grandchildren (under the age of 16) did not come across packaged food advertisements targeting children?” In response, 56% of parents said “Yes, completely.” Only 12% of parents responded with “no, they will drink the same,” and 18% answered “may be.”

The survey also noted that the 2013 self-regulatory standards for food and beverages developed by the Advertising Standards Council of India (ASCI) are not particularly clear on wooing kid models to entice young people (those under the age of 12). It solely deals with “misleading or deceptive” advertisements that misleads people into thinking that using a product can instantly improve their intelligence, physical prowess, or social standing.

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Some global packaged food companies have changed their approach and no longer target children under the age of 16 through their advertisements.

The packaged food contains huge amounts of sugar, salt, and unhealthy fat ingredients, which are responsible for obesity among children at an early age and even attention deficit hyperactivity disorder (ADHD), child experts say.

On June 9, this year, the Central Consumer Protection Authority (CCPA) issued a guideline stating that an advertisement that addresses, targets, or uses children shall not condone, encourage, inspire, or unreasonably emulate behaviour that could be dangerous for children.

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