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Mumbai: Despite the central government’s warnings and efforts to tackle the rise in deepfake videos, another prominent Indian actress, Priyanka Chopra, has become the latest target. Following instances involving Rashmika Mandanna, Katrina Kaif, and Alia Bhatt, a deepfake video featuring Priyanka Chopra has gone viral, adding to the growing challenge. A morphed video of Priyanka from an interview, promoting a brand is steadily doing the rounds on the web. It has yet again sparked concerns over the use of artificial intelligence.
The deceptive video of the 41-year-old diva is slowly doing rounds on the web, raising concerns about the misuse of Artificial Intelligence (AI) technology. In the short clip, her words and voice were replaced with a fake brand promotion. The visuals appear to be from one of her interviews.
In the said fake clip, Priyanka seems to be divulging her yearly earnings as well as promoting a brand. Unlike other actresses, Priyanka’s face wasn’t edited over controversial videos. However, her voice and lines from the original video were replaced with fictitious brand promotion.
The incident comes just after Alia Bhatt’s viral deepfake video, where her face was superimposed on another person in the objectionable scenario. The alarming increase in such incidents has prompted the Government of India to take decisive action.
Centre’s Plan To Combat Deepfakes
Representatives from social media platforms on Tuesday met Union Minister Rajeev Chandrasekhar for a review of progress made by the platforms in tackling misinformation and deepfakes. The minister emphasised that advisories would be issued within the next two days, ensuring full compliance from all platforms.
In a post on X, the minister wrote, “A new amended IT Rules to further ensure compliance of platforms, and safety & trust of Digital Nagriks is actively under consideration”.
Held the 2nd #DigitalIndiaDialogues on Misinformation and #Deepfakes with intermediaries today, to review the progress made since the Nov 24 meeting.
Many platforms are responding to the decisions taken last month and advisories on ensuring 100% compliance will be issued in… pic.twitter.com/fEiTTMUGQU
— Rajeev Chandrasekhar 🇮🇳 (@Rajeev_GoI) December 5, 2023
According to a news agency, sources have claimed that the government had strict words with the digital platforms during Tuesday’s meeting. Platforms were reminded that criminal consequences can follow even under the current laws as 11 areas of user harms or illegalities flagged under IT Rules are found to be equivalent to provisions in the IPC (Indian Penal Code).
The platforms had been tasked to align the terms of service/ community guidelines to the provisions of the IT Rules. It must also be ensured that the terms of use/ community guidelines should be easily visible to the users. Also, periodic reminders/disclosures are to be shared with the users regarding the 11 prohibited areas.
What Is Deepfake
For those unaware, Deepfake videos are a form of synthetic media generated using AI and machine learning techniques, altering existing videos by superimposing or replacing faces and voices with those of other individuals. This technology has raised apprehensions due to its potential misuse, creating deceptive or fake content that challenges the authenticity and reliability of visual media.
