Elon Musk's Twitter has been mulling lifting its ban on political advertisements after more than two years.
San Francisco: Elon Musk’s Twitter has been mulling lifting its ban on political advertisements after more than two years. The firm will extend the political advertising authorization in the upcoming weeks, according to Twitter Safety, an account connected to the social media platform.
After receiving harsh criticism for allowing election misinformation to circulate throughout its services, Twitter banned political advertisements in 2019. Political ads were prohibited by other social media platforms like Facebook for similar reasons.
Twitter made it clear in a tweet that it has been planning to bring back cause-based advertising in order to encourage “public conversation around important topics.”
The company says in another tweet, “Going forward, we’ll align our advertising principles with those of TV and other media outlets.”
Earlier, Twitter’s new owner, Elon Musk, said that he wants to make this platform a place for free speech. Musk has reversed a ban on former US President Donald Trump after a poll. The Twitter boss is hoping to raise the revenue of his firm from his latest decisions.
Twitter has started to reduce its expenses; Musk has already discharged more than 50 percent of its staff, so the number of workers dropped to 2500 from 7500 (as of September 30, 2022). It is expected that more staff will be shown the exit door near the end of the financial year.
Musk has been trying to decrease operating costs. However, despite being sued by the landlord of the Hartford Building, from where Twitter has been functioning at its San Francisco office. As per a report, Musk failed to pay rent worth about Rs 1.12 crore.
Interestingly, Twitter cut down on the expense of employee lunches in November 2022.