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FC Barcelona signs a strategic long-term partnership deal with Spotify

By Ruchi Upadhyay 
Updated Date

Sweden: FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner. The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and for the next four seasons. Spotify will also sponsor the training shirts beginning in the 2022/23 season for the next three seasons.

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Spotify and FC Barcelona will be working together to create opportunities for the iconic shirt to become a space that can celebrate artists from across the world. As part of the collaboration, for the very first time in the Club’s history, the Stadium will be rebranded as Spotify Camp Nou. The vision for the partnership is to create a new platform to help artists interact with FC Barcelona’s global community of fans.

The agreement approved and signed by the Board of Directors of FC Barcelona, is subject to the ratification of the Extraordinary Delegate Members Assembly that will take place the following 3rd of April, through an electronic voting procedure. The Club will soon facilitate all of the logistical details, coinciding with the public announcement of the meeting.

“This partnership will allow us to continue to bring the club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world,” Joan Laporta, president, FC Barcelona, said.

From July, the collaboration will offer a global stage to artists, players and fans at the newly-branded Spotify Camp Nou, Alex Norström, chief freemium business officer, Spotify, stated. “We have always used our marketing investment to amplify artists and this partnership will take this approach to a new scale. We aim to create new opportunities to connect with FC Barcelona’s worldwide fanbase. We believe this partnership creates many opportunities to deliver on this mission in unique, imaginative, and impactful ways.”

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The partnership between Barça and Spotify brings the worlds of music and football together, giving a global stage to players and artists at the Spotify Camp Nou Stadium, and building new opportunities to connect artists and players with fans around the world.

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