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Government set to take a stern step to detect fake reviews on e-commerce websites

By wasmulhaq 
Updated Date

New Delhi: E-commerce companies always keep consumers in a catch-22 situation. Fake news and reviews for the promotion of their products are posted on websites to mislead consumers. Before purchasing, e-commerce companies’ executives talk sweetly and make a lot of hollow promises.

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The moment consumers purchase any product, and if they contact the office for an exchange or complaint about the product, the e-commerce sales executives deal roughly and tell them my seniors will talk to you. This way, they keep you in the dark. To bring the e-commerce companies on track, the government has tightened the screws.

The government on Saturday said it will develop a framework to keep a check on fake reviews posted on e-commerce websites to protect consumer interests.

The consumer affairs ministry, along with the Advertising Standards Council of India (ASCI), held a virtual meeting on Friday with stakeholders, including e-commerce entities, to discuss the magnitude of fake reviews on their platforms.

As per an official statement, the Department of Consumer Affairs (DoCA) will develop these frameworks after studying the present mechanism being followed by the e-commerce entities in India and best practices available globally.

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Consumer forums, law universities, lawyers, FICCI, CII, and consumer rights activists, among others, participated in the meeting to discuss the magnitude of the problem and the roadmap ahead for fake reviews on websites.

“Traceability by ensuring the authenticity of the reviewer and the associated liability of the platform are the two key issues here.” Also, e-commerce players must disclose how they choose the’most relevant reviews’ for display in a fair and transparent manner, “Consumer Affairs Secretary Rohit Kumar Singh said.”

Stakeholders from e-commerce companies claimed they have frameworks in place by which they monitor fake reviews and would be pleased to take part in developing a legal framework on the issue, it added.

The issues discussed in the meeting included how paid reviews, unverifiable reviews, and the absence of disclosure in the case of incentivised reviews make it challenging for consumers to recognise genuine reviews


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