The chat service came under heavy backlash last month when it warned folks they had until February 8 to agree to planned changes, which deal primarily with businesses using WhatsApp to send and store consumer texts. Poor communication regarding exactly what the update entails prompted outcry about how much personal data is shared with parent company Facebook.
Meanwhile, the chatting platform has reassured that it is building new ways to chat or shop with a business on WhatsApp that are entirely optional. Personal messages will remain end-to-end encrypted, so WhatsApp can’t read or listen to them.
The application uses the Status feature to share their values and updates directly within WhatsApp.
Furthermore, WhatsApp says that it won’t delete any accounts that haven’t accepted the new terms on May 15th, however, it cautions that it generally deletes accounts after they’re inactive for 120 days.