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Hyundai and Kia Partner with Baidu for Advancing Connected Car Technology

South Korean Automakers Collaborate with Chinese Tech Giant to Navigate Data Regulations and Harness AI Technologies

By: Team Pardaphash  Pardaphash Group
Hyundai and Kia Partner with Baidu for Advancing Connected Car Technology

Hyundai and Kia have announced a strategic collaboration with Baidu, China’s tech giant, to develop technologies for connected cars. The partnership aims to leverage Baidu’s smart cloud computing technology to address Beijing’s evolving data regulations while exploring new business models powered by artificial intelligence.

Navigating Data Regulations with Baidu’s Technology

Hyundai Motor and its affiliate Kia will utilize Baidu’s smart cloud computing technology to comply with Beijing’s data regulations, facilitating connectivity and self-driving technologies in their vehicles.

Joint Efforts in Connected Car Ecosystem

Under the memorandum of understanding signed in Beijing, the two South Korean automakers and Baidu will collaborate in various areas, including connectivity and self-driving technologies, to establish an ecosystem for connected cars in the Chinese market.

Tapping into China’s Connected Car Market

The collaboration comes amidst the rapidly growing market for connected cars in China, with annual sales projected to reach 17 million units this year, up from 7.2 million units in 2019, according to Hyundai.

Long-standing Partnership and Future Prospects

Hyundai and Kia have been working closely with Baidu since 2014, with previous collaborations including the development of voice recognition technology. The new agreement underscores their commitment to advancing connected car technologies and business models in China.

Hyundai’s Strategic Vision and Investment in India

In a related development, Hyundai Motor Group has shared a strategic vision to enhance its operations in India, positioning it as a key export center. With new investment initiatives totaling around USD 3.75 billion disclosed over the past year, the group reaffirms its commitment to tapping into India’s rapidly expanding automotive market.

Recall Initiatives by Major Automakers

In a separate announcement, four major automakers, including Mercedes-Benz Korea, Stellantis Korea, Hyundai Motor, and Man Truck & Bus Korea, have initiated recalls affecting over 11,000 vehicles. The voluntary recall addresses various faulty components identified by the transport ministry, encompassing a total of 23 different models.

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