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‘I am sorry’: Actor Akshay Kumar steps down as Vimal Elaichi ambassador after backlash

By Priyanka Verma 
Updated Date

Mumvai: Bollywood superstar Akshay Kumar apologised to his fans on Thursday, April 21, for featuring in an advertising campaign for a paan masala brand. The 54-year-old actor, who had earlier vouched to never promote tobacco, came under fire for endorsing a paan masala brand. He later promised to dissociate himself from the brand.

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Taking to his Twitter handle the Bollywood actor expressed regret for endorsing a tobacco brand. He said although the brand might continue airing the ads featuring him till the legal duration of his contract ends, he will be mindful of the future choices he makes for advertisements.

“I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes,” Akshay wrote in the tweet.

For the unversed, Akshay Kumar was recently seen sharing screen space with superstars Ajay Devgn and Shah Rukh Khan for a popular elaichi commercial. It is a brand that also sells tobacco products. As soon as the commercial went viral, netizens had a mixed response towards the same. While one section of the users was happy to see the three leading actors of B-town together, others questioned Akshay and massively trolled him. Akshay had said earlier that he’d never endorse a tobacco brand.

On the work front, Akshay Kumar Akshay was last seen in Bachchhan Paandey. He has an impressive line-up of movies ahead including Raksha Bandhan, Ram Setu, Prithviraj and Selfiee.

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