New Delhi: Hospitality major ITC’s hotel group has launched an all-in-one integrated app through which guests will be able to access services like room reservations, restaurant reservations, food delivery and takeaway, loyalty membership essentials, among other things, across ITC Hotels, Welcomhotels and select Fortune Hotels.
The ITC Hotels App enables guests to book their stay at over 55 hotels and resorts through a simple process giving them access to the best rates. Club ITC members can also save up to 10 per cent on room reservations through Club ITC exclusive member rates and earn and redeem Club ITC Green Points for their stays booked directly.
Anil Chadha, divisional chief executive, ITC Hotels, said “The mobile app is a natural progression for the brand that prides itself on moving with the times and serving its customers in the most modern and efficient way possible. We are living in a digital world and want our guests to enjoy the experience with the convenience, efficacy, innovative and interactive interface that it offers, along with benefits and privileges.”
The app will also enable food delivery and takeaway across 14 cities including Delhi NCR, Mumbai, Kolkata, Chennai, Bengaluru, Hyderabad, Goa, Agra, Jaipur, Vadodara, Amritsar, Coimbatore. Two other cities Bhubaneswar and Guntur will be added soon, he said.
These would be clubbed under ‘Gourmet Couch’, its pan-India food delivery initiative. The app will offer table reservations at about 75 of the its restaurants.
Last year, ITC Hotels set up a new luxury hotel brand Mementos. This new brand will strengthen the hotel division’s asset-right strategy where the group is rapidly expanding its footprint across the country, through management contracts with standalone hotels, the company had said.
ITC reported a consolidated net profit of ₹4,056 crore for the third quarter ended December, up 15% from ₹3,526 crore clocked in the year-ago period.