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Massive increase in Twitter’s numbers during FIFA World Cup with 2 million likes, 147 billion impressions

Twitter saw 147 billion impressions of the #WC2022 conversation globally, and this number exceeded the impressions of the previous FIFA World Cup, held in 2018 in Russia, and the number exceeded by double the number of impressions of the Tokyo 2020 Olympics.

By wasmulhaq 
Updated Date

Doha: FIFA World Cup just concluded on Sunday in Qatar, and after the Olympics, the football World Cup is considered the biggest sporting event on the planet. Throughout the tournament, people from all over the world were busy with online engagements. Be it viewership numbers or online engagement, the World Cup kept people buzzing all over the world. Whether it’s viewership or social media engagements, the World Cup 2022 in Qatar was remarkable for Twitter, as per Bruna Piovesan, senior manager, marketing, at Twitter.

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In a blog post, Piovesan said that “football fans across the globe came to Twitter to experience every exhilarating and emotional moment as it happened.”

As per Piovesan, Twitter saw 147 billion impressions of the #WC2022 conversation globally. This number exceeded the impressions of the previous FIFA World Cup, held in 2018 in Russia, and the number exceeded by double the number of impressions of the Tokyo 2020 Olympics. The audience reacted to spectacular goals while watching riveting highlights in anticipation of the next match’s outcome.

Therefore, Twitter discussed all the aspects of the game. she said.  Twitter did extremely well and had an average of 2 million likes per day, which means an increase of 226% more tweet impressions than the 2018 World Cup. Piovesan further added that the FIFA World Cup broke all the previous records for all its Twitter accounts, covering the World Cup on Twitter in seven languages.

On Twitter, people mentioned five teams more than others: Argentina, Brazil, France, Portugal, and Croatia. Notably, Brazilian fans shared the most Tweets, followed by those from Japan, Argentina, the United States of America, and France.

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