New Delhi: While price of everything – from fuel to LPG – are sky-rocketing, milk too joins the day-light robbery gang of essential produces, as leading milk supplier Mother Dairy too increases its milk prices in Delhi-NCR and other cities by ₹ 2 per litre with effect from Sunday. Milk prices were last revised in December 2019.
Justifying the hike, Mother Dairy said that procurement cost of milk from dairy farmers has gone up by 8-10 per cent in the last one year. Other operational costs have also risen.
On July 1, Amul had hiked milk prices by ₹ 2 per litre across all cities.
Mother Dairy said it is “compelled to raise its liquid milk prices by ₹ 2/litre in Delhi NCR with effect from July 11, 2021.”
Prices are also being revised across key markets including east and central Uttar Pradesh, Mumbai, Nagpur and Kolkata from July 11 onwards to the tune of ₹ 2/litre on the current prevailing MRP in respective markets, it added.
Mother Dairy milk is available in over 100 cities across the country.
It sells around 30 lakh litres of milk per day in Delhi-NCR, while the total sale is 35 lakh litre per day.
“The company has been experiencing inflationary pressure on the overall input costs which has increased multifold in last one year, accompanied by the distress in milk production due to the ongoing pandemic,” the statement said.
In the last one year, the farm prices have increased to the tune of 8-10 per cent coupled with mounting operational costs of processing, packaging and logistics.
“It is pertinent to note that the farm prices of milk alone have firmed up by about 4 per cent in the last 3-4 weeks. Despite paying higher prices towards milk procurement in the last one year, the consumer prices were kept intact. With this revision, the milk prices are undergoing a revision of 4 per cent,” Mother Dairy said.
The company said it has always attempted to strike the right balance between the consumers and the milk producers.
“The surge in farm prices is only being partially passed on to the consumers, thereby securing the interests of both the stakeholders,” it added.
Mother Dairy highlighted that it passes close to 75-80 per cent of the sales realisation from milk towards the procurement of milk.
“The company believes in giving competitive and remunerative prices to the farmers to ensure sustainability of dairying and availability of safe milk for consumers,” the statement said.
As per the revised prices, bulk vended milk (token milk) will be sold at ₹ 44 per litre from Sunday as against the current price of ₹ 42 per litre.
Full cream milk (poly pack) will be available at ₹ 57 per litre up from ₹ 55 per litre now.
Prices of toned milk has been revised to ₹ 47 from ₹ 45 per litre, while double toned milk (Live Lite) rates have gone up to ₹ 41 from ₹ 39 per litre.
Cow milk will cost ₹ 49 from Sunday as against ₹ 47 per litre now.
Rates of half litre milk pouch have been increased by ₹ 1, which means an effective hike of ₹ 2 per litre.