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PhonePe Introduces Indus Appstore: A ‘Made In India’ Alternative to Google Play Store?

PhonePe enters the competition with Google in India's app store market by introducing Indus Appstore.

By Team Pardaphash 
Updated Date

PhonePe, the renowned digital payments app backed by Walmart, has unveiled its very own App Store named ‘Indus Appstore.’ This strategic move is set to challenge Google’s dominance in mobile app distribution for Android.

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One of the significant attractions for Android developers to publish on the Indus Appstore is the absence of commissions on in-app transactions and app purchases. In contrast, Google and Apple levy commissions ranging from 15% to 30% on such transactions and sales. Furthermore, PhonePe will not impose a listing fee on app developers during the initial year, transitioning to a “nominal” charge thereafter. PhonePe also emphasized that developers will have the freedom to integrate any payment gateway of their choice within their apps.

Developers can already commence uploading their apps onto this platform. With a strong focus on the Indian market, the Indus Appstore will support 12 Indian languages and introduce a phone number-based login system to enhance user convenience.

Akash Dongre, CPO & Co-Founder of Indus Appstore, shared, “India is on track to have over 1 billion smartphone users by 2026, offering us a massive opportunity to establish a new-age, locally tailored Android app store. Despite being such a vast consumer market, app developers have traditionally been limited to just one app store – Google Playstore – for app distribution.”

He added, “Indus Appstore aims to offer app developers a credible alternative to Google Playstore – one that is more localized, enhances app discovery, and boosts consumer engagement. We are thrilled to launch the Indus Appstore Developer Platform today and welcome all developers to list their apps on this Made-in-India app store.”

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The Indus App Store also brings additional benefits, such as AI-driven real-time monitoring of app performance during new version launches, instant analytics, in-depth insights into industry trends, and competitor analysis, providing developers with valuable tools and insights to adopt best practices.

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