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PM Modi to launch global initiative ‘Lifestyle for the Environment Movement’, attend programme on `Save Soil Movement` today

By Priyanka Verma 
Updated Date
PM Modi to launch global initiative ‘Lifestyle for the Environment Movement’, attend programme on `Save Soil Movement` today

New Delhi: On Sunday, the occasion of world Environmental Day 2022, Prime Minister Narendra Modi will launch the ‘Lifestyle for the Environment (LiFE) Movement’ a global initiative, via video conferencing. Prime Minister Modi will also deliver the keynote address during the programme.

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The Prime Minister’s Office said in a statement,”The launch will initiate ‘LiFE Global Call for Papers’ inviting ideas and suggestions from academics, universities & research institutions etc to influence and persuade individuals, communities and organisations across the world to adopt an environment conscious lifestyle.”

The idea promotes an environmentally conscious lifestyle that focuses on ‘mindful and deliberate utilisation’ instead of ‘mindless and destructive consumption’.

The prime minister will also deliver a keynote address during the programme. The programme will also witness the participation of Bill Gates, Co-Chairman of Bill and Melinda Gates Foundation; Lord Nicholas Stern, Climate Economist; Professor Cass Sunstein, author of Nudge Theory; Aniruddha Dasgupta, CEO and President of the World Resources Institute; Inger Andersen, UNEP Global Head; Achim Steiner, UNDP Global Head and David Malpass, World Bank President, among others.

Prime Minister Narendra Modi is also slated to attend a programme on ‘Save Soil Movement’ at 11 AM alongside Isha Foundation founder Sadhguru. The ‘Save Soil Movement’ is a global movement to increase awareness about deteriorating soil health and bring about a conscious response to improve it. The movement was started by Sadhguru in March 2022, who embarked on a 100-day motorcycle journey passing through 27 countries.

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