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New Delhi: Prime Minister Narendra Modi has reportedly urged Union ministers to actively participate in the Viksit Bharat Sankalp Yatra, a massive outreach campaign designed to spotlight central schemes. During a meeting with the Union Council of Ministers on Tuesday, sources indicate that the Prime Minister emphasized the importance of the outreach program in achieving a “viksit Bharat” (developed India).
The Prime Minister instructed ministers to focus on disseminating information about how various schemes have been crafted to benefit different segments of society. Vehicles are being deployed to publicize government schemes across 2.55 lakh gram panchayats and nearly 18,000 locations in urban areas.
IEC (Information, Education, and Communication) vans are adorned with branding related to different government schemes, including the Kisan Credit Card, rural housing scheme, Ujjwala scheme, and the PM Svanidhi yojana, among others.
As part of the Yatra, more than 2,500 mobile performing vans and over 200 mobile theatre vans will cover the 2.55 lakh gram panchayats and clusters in all cities and towns nationwide. The outreach program adopts a “whole-of-government approach,” with the Ministry of Agriculture overseeing the rural campaign and the Ministry of Information and Broadcasting leading the urban campaign.
The Prime Minister officially launched the yatra from Jharkhand’s Khunti on November 15, flagging off five specially-designed IEC vans. Similar vans were dispatched from other districts across the country with a significant tribal population.
The comprehensive campaign, reaching beneficiaries of the Centre’s flagship programs in both rural and urban areas, is set to conclude on January 25, 2024.
