Sonos speakers have so far been available in India through informal media that do not even offer warranty services.
Premium audio brand Sonos(California-based)will soon bring its range of home speakers, soundbars and other products to India, partnering with Luxury Personified.
Sonos, the premium audio brand, has forayed into India in a bid to expand its portfolio globally. The Santa Barbara, California-based home audio brand has partnered with Luxury Personified, a subsidiary of The Sun Group, to bring its wireless home audio speaker range to the Indian market. Through this partnership, Sonos will be able to sell and service its products in India officially, putting a curb on sales through third-party platforms.
You will be able to buy Sonos speakers through both online and offline modes managed by Luxury Personified. The range of products that will be available to buy in India includes portable speakers such as Sonos Move, which costs Rs 43,999, high-fidelity loudspeakers such as Sonos Five, which costs Rs 54,999, and soundbars like Sonos Arc, which costs Rs 87,999. There are accessories and speaker sets also listed on the website for sale, but they are likely to be available through brick-and-mortar stores.
Sonos is a renowned brand in the home audio category. The US is its biggest market, but since it wants to expand to more countries to take on rivals such as Apple, Google Nest, and Bose, India is likely to give an impetus. Kush Malik said, “India has become a global hub and consumers have greater exposure and understand the technicalities of the product better. With the launch of Sonos in India, we hope to bring people together to share experiences and seek culture through our product offerings, partnerships, and corporate efforts.”
Like other popular brands, Apple, Google Nest and Bose in India, along with other brands managed by Luxury Personified, including popular audio brand Marshall,now the sonos audio products will also compete with them.