NEW DELHI: Skoda Auto said it has launched a campaign in the country to make its cars more appealing to customers by reducing maintenance and spare part costs among others.
The company said the initiative is based on four pillars – the cost of ownership, customer reach,transparency and convenience.
‘Peace of Mind Campaign’ is launched by The Czech automaker to provide additional benefits and an enhanced experience to customers in India.Through this initiative, the company further plans to upgrade its after-sales offerings to provide an unparalleled ownership experience to its customers, it added.
The automaker, which sells models like Octavia, Rapid, and Kushaq in the Indian market, has taken measures that reduce the maintenance costs and offer class-leading warranty across the range, he added.
Hollis said,”With the recently launched KUSHAQ, we have entered a new phase of growth in our India journey. We will continue to priorities our customer-centric approach and have a clear road map on delivering the best ownership experience to our customers”.
Skoda noted that there has been a 32 per cent reduction in engine oil prices of gasoline engines, change in spare parts prices, and enhancement in replacement intervals results in up to 21 per cent lower overall maintenance costs.
Zac Hollis(CEO) said,”This company is also in the process to enhance its reach in the country by expanding its footprints by setting up 185 after sales touch points by 2025″.
Besides that customer experience much better in times of the pandemic and the company enhance digital tools.