Akshay Kumar’s movies are generally liked by people, but his popularity is unmatched in the world of advertising as well.
Mumbai: Akshay Kumar’s movies are generally liked by people, but his popularity is unmatched in the world of advertising. He is currently an endorser for everything from real estate to shoes, making him a favourite among marketers. Therefore, it is not at all surprising that the actor is listed as the most watched star in an advertisement on television in TAM’s most recent AdEx survey (January-June 2022).
The 55-year-old star is the most visible and can be seen for nearly 37 hours per day across all channels.
With 18 and 14 hours, respectively, actors Amitabh Bachchan and Alia Bhatt took the second and third places. This demonstrates clearly that Kumar continues to be the top pick for both sponsors and viewers. His image as a socially aware and trustworthy celebrity works in his favour big time. Film stars are involved in more than 80 per cent of advertisements during the period.
Not to mention Akshay’s wife Twinkle Khanna, who is heavily involved in the advertising industry. Three Bollywood couples are dominating in the field of advertisements, and more than 50% of the ads in the mentioned time span were endorsed by three noted couples from the film industry, such as Akshay Kumar and Khanna on top, Amitabh and Jaya Bachchan on second, followed by Ranbir Kapoor and Alia Bhatt.
On the work front, Akshay Kumar has been anxiously waiting for the release of his next movie, Ram Setu, an action-packed thriller, co-starring Jacqueline Fernandez and Nushrat Bharuccha.