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Twitter to introduce ‘official’ label for select verified accounts: Report

New Delhi: Twitter will introduce an "Official" label for select verified accounts including major media outlets and governments when it launches its new $8 premium subscription product, its early stage products executive Esther Crawford said on Tuesday.

By Priyanka Verma 
Updated Date

New Delhi: Twitter will introduce an “Official” label for select verified accounts including major media outlets and governments when it launches its new $8 premium subscription product, its early stage products executive Esther Crawford said on Tuesday.

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“Accounts that will receive [the label] include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures,” Crawford tweeted. “Not all previously verified accounts will get the ‘Official’ label and the label is not available for purchase.”

Crawford also confirmed that the revamped Twitter Blue subscription product, which will allow paid users to carry blue check marks on their accounts, will not actually verify users’ identities. “The new Twitter Blue does not include ID verification – it’s an opt-in, paid subscription that offers a blue checkmark and access to select features. We’ll continue to experiment with ways to differentiate between account types.”

The lack of ID verification is likely to raise concerns about the possibility of people impersonating public figures.The announcement is the latest twist as Twitter clarifies its plans around verification on the platform under new owner Elon Musk. Already, such concerns have caused Twitter to hold off on launching the new version of Twitter Blue until after the U.S. midterm elections on Tuesday, tweeted Yoel Roth, Twitter’s head of safety and integrity.

Fake accounts for government officials are a recurring issue for Twitter globally, according to sources familiar with the matter and researchers.Twitter, which has lost many members of its communication team, did not respond to a request for further comment. Crawford added on Tuesday that Twitter will “continue to experiment with ways to differentiate between account types.”

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