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British Prime Minister Rishi Sunak is reportedly exploring measures that would prevent the next generation from ever purchasing cigarettes, as reported by the news on friday, citing government sources.
Sunak is examining anti-smoking regulations akin to those introduced by New Zealand last year. These measures include a prohibition on selling tobacco to individuals born on or after January 1, 2009.
A spokesperson from the British government responded to the reports, stating, “We aim to encourage more individuals to quit smoking and achieve our goal of a smoke-free society by 2030. This is why we have already implemented measures to reduce smoking rates.” These measures encompass the distribution of free vape kits, a voucher initiative designed to incentivize pregnant women to quit smoking, and ongoing discussions regarding mandatory cigarette pack inserts.
The government spokesperson refrained from providing further comments on the matter. These policies are believed to be part of a new consumer-focused initiative by Sunak’s team, ahead of the expected election next year.
In a related development, the United Kingdom made an announcement in May, revealing its intent to close a loophole that permitted retailers to distribute complimentary samples of vaping products to children. This move was part of a comprehensive crackdown on e-cigarettes.
Moreover, in July, local councils in England and Wales pressed the government to implement a ban on the sale of disposable vaping devices by the year 2024. This appeal was motivated by concerns related to both the environment and public health.
