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UPICON & Jadooz to create 1000 rural entrepreneurs In Edutainment in Uttar Pradesh

The UPICON & Jadooz model is to create direct and indirect employment for more than 25,000 people in Uttar Pradesh. UPICON and Jadooz have joined hands to create 1,000 rural entrepreneurs in Uttar Pradesh through rural education centres called 'Magic Rooms'.

By wasmulhaq 
Updated Date

Lucknow: The UPICON & Jadooz model is to create direct and indirect employment for more than 25,000 people in Uttar Pradesh. UPICON and Jadooz have joined hands to create 1,000 rural entrepreneurs in Uttar Pradesh through rural education centres called ‘Magic Rooms’. For the first time in the history of the state, the rural diaspora will have access to a common infrastructure that will deliver big-screen-based live interactive education during the day and double up as a ‘First Day First Show’ cinema in the evening.

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In today’s ‘Bharat’ the common youth does not have access to coaching on IIT, Accounting, English, and Acting to name a few, and has to travel a distance of approximately 25  hundred kilometres to access the same. This initiative will solve this problem by bringing best-of-breed education to a state-of-the-art mini auditorium that doubles up as a ‘First Day First Show’ cinematic experience as well.

Pravin Singh, Managing Director, UPICON, said, ‘It is a joy to begin this journey of creating 1,000 entrepreneurs in rural Uttar Pradesh and being able to contribute to the combined vision of the two companies. We are also looking forward to bridging the accessibility gap that exists in urban and rural parts, and this model will help us enhance the overall experience.”

Rahul Nehra, Managing Director, Jadooz, added, “Jadooz is committed to bringing entertainment, education, and impact to the semi-urban and semi-rural diaspora, and this association with UPICON will help bring the Jadooz vision to the vast expanse of Uttar Pradesh.”

This initiative will be around a local entrepreneur who will be aided, assisted, and trained by UPICON & Jadooz in a defined territory. Furthermore, every magic room will bring direct and indirect employment to more than 25,000 people and create a new direct and indirect economy of 1,000 crores annually.

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In another huge transformation, the Bhojpuri film industry, which for a few years was a leader nationally with stalwarts like Amitabh Bachchan and Nagma also reposing their faith in the same, will get a huge fillip and will have about 250 more screens ready in a maximum of 24 months. This will exponentially help the filmmakers and help produce films of the scale and quality of Kantara locally, as a monetization and exhibition apparatus will be in place. Conservatively, this could help make the Bhojpuri industry an INR 1000 crore industry by 2024–25.

The first two ‘Magic Rooms’ are expected to be inaugurated in rural clusters surrounding Lucknow and Basti, thus heralding a new revolution in rural education, cinema, information, joy, and sustainability in the history of Uttar Pradesh.

K.V. Raju, Economic Advisor to the Government of Uttar Pradesh, said, “The concept of common infrastructure usage for Education and Cinema’ will go a long way in changing the socio-economic matrices of Uttar Pradesh, and we hope this becomes a reality soon.

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