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WhatsApp adds new payment feature in India as ‘WhatsApp Payments’

By Ruchi Upadhyay 
Updated Date

Gurgaon: WhatsApp has added a new feature to the Payments feature for all users in India. The new feature now rolling out isn’t directly related to payments though, but instead is more of a visual thing. WhatsApp believes that the process of making a payment should be livelier and therefore, something called Payments Backgrounds are now available to all WhatsApp Payments users in India.

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The Facebook owned WhatsApp insists that conversations involving payments are often transactional and with the new backgrounds, users will be able to personalize this around themes, occasions or festivals. WhatsApp Payments competes with digital payment platforms including Paytm, PhonePe and Google Pay in India to enable money transfers using the UPI method.

WhatsApp Payments in India uses the Unified Payments Interface or UPI method to transfer money from bank account to bank account in real time. UPI is developed by the National Payments Corporation of India (NPCI). At present, WhatsApp Payments in India has the support for more than 227 banks.

“With Payments Backgrounds, our effort is to bring excitement to everyday payments through WhatsApp and enable our users to express themselves if they wish, through a range of emotive themes denoting celebrations, affection, warmth or fun. We believe that sending and receiving money is so much more than just a transaction,” says Manesh Mahatme, Director of WhatsApp Payments. WhatsApp had expanded the Payments option to more users in India last year.

Recently, the company rolled out its ‘view once’ feature for photos and videos for Apple iPhone users. It was already available for WhatsApp beta testers and only Android devices had access to it. The ‘view once’ feature is inspired by Snapchat. Photos and videos sent in this mode can be viewed only once. This means that the sent media will disappear from the chat once a user opens the photo or video.

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