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WhatsApp update will give ‘optional experience’ for businesses: Zuckerberg

By Priyanka Verma 
Updated Date
WhatsApp update will give ‘optional experience’ for businesses: Zuckerberg

Facebook CEO Mark Zuckerberg said WhatsApp is in the process of updating its policy and terms to reflect “optional experiences” for businesses.

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“Many businesses need more than a phone to manage their customer service, so we’re building tools to let businesses store and manage their WhatsApp chats using our secure hosting infrastructure if they would like. We’re in the process of updating WhatsApp’s privacy policy and terms of service to reflect these optional experiences,” Zuckerberg said.

The updated policy and terms were first announced by an in-app notification in early January to users, who were asked to accept them by February 8, failing which they would lose access to their accounts. These changes sought user approvals, which the company deemed necessary to introduce new ways to message businesses via WhatsApp Business. Zuckerberg said business messages will only be hosted on its infrastructure if business choose so.

“We want everyone to know the lengths we go to protect your private messages, so we’re moving the date of this update back to give everyone time to understand what the update means,” he said.

WhatsApp’s new policy and terms of service have drawn flak for different rules for Indian users vis-à-vis European users.

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