Advertisement
San Francisco: In a major crackdown against Deepfake video, Google-owned YouTube, has deleted over 1,000 scam ad video featuring deepfake technology, where AI is used to make it appear as if celebrities like Taylor Swift, Steve Harvey, and Joe Rogan are promoting Medicare scams. These videos, viewed nearly 200 million times, were removed after a 404 Media investigation exposed the advertising ring behind them.
Mentioning the issue, YouTube underscored its significant investment to combat AI-generated celebrity scam ads. The platform is actively working to prevent the spread of such deepfake content and takes the matter seriously.
The deepfake problem extends beyond YouTube, as non-consensual deepfake porn featuring Taylor Swift recently went viral on another platform. The explicit content gained over 45 million views and 24,000 reposts before being taken down after approximately 17 hours. A report by 404 Media suggests that the images might have originated in a Telegram group where users share AI-generated explicit images of women.
According to cybersecurity firm Deeptrace, approximately 96% of deepfakes are pornographic, with a predominant focus on portraying women. This underlines the broader challenge in tackling inappropriate use of AI-generated content online.
YouTube is aware of the misuse of its platform for celebrity deepfake ads and is actively addressing the issue.
The incident sheds light on the ongoing challenges of combating deepfake content across various online platforms. As technology is advancing, the possibility of its misuse is also increasing. Authorities are reportedly investigating these incidents with a focus on reducing such cyber crimes. The onus also lies on social media platforms to take strict action against such malicious practices, where these deepfakes are often circulated.
In conclusion, the rise in deepfake cases involving Bollywood and Hollywood celebrities is a stark reminder of the dark side of technology. As we celebrate advancements in AI and digital technology, it is also important that we remain aware of the potential threats they pose and work towards creating a safer digital environment.
