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The Bharatiya Janata Party (BJP) intends to strategically assign two lakh brand ambassadors to promote “Modi ki guarantee” and ‘Viksit Bharat’ (developed India) among the general public. With this effort, we hope to create a strong grassroots movement that will draw attention to the nation’s achievements under the nine years of BJP leadership.
Timed alongside the ‘Viksit Bharat Sankalp Yatra,’ a nationwide campaign focusing on central government initiatives aligned with PM Narendra Modi’s vision, the party has prepared over 500 motorized chariots to traverse Uttar Pradesh, showcasing the strides the country has taken toward development.
The success of welfare initiatives in Hindi heartland states has propelled the BJP to concentrate on connecting with beneficiaries and ensuring the outreach of various schemes. The state, particularly Uttar Pradesh, already excels in implementing pro-poor and development schemes, with a commitment to continue these efforts.
The motorized chariots will promote pro-poor policies and stimulate public involvement, reaching over 57,000 gram panchayats and 762 civic entities. The project will be led by a committed group of 15 people, which includes well-known figures such as Chief Minister Yogi Adityanath and Deputy Chief Ministers Keshav Prasad Maurya and Brajesh Pathak.
The ‘Viksit Bharat Ambassador’ module, launching on the NaMo App, aims to train party cadres in connecting with the masses effectively. The focus is on associating more people in each village with government welfare schemes and identifying those yet to benefit. State BJP leaders, including Bhupendra Chaudhary, Keshav Prasad Maurya, and Brajesh Pathak, will lead yatras in different regions.
With the participation of prominent BJP figures and Union ministers, the campaign emphasizes how important it is and highlights the party’s promise to producing more than 2 lakh “Viksit Bharat” brand ambassadors. ‘Namo App’ downloads at the booth level are part of the strategy to guarantee broad campaign involvement.
The BJP’s ‘Viksit Bharat’ Ambassador program is a crucial tactic to spread the party’s message throughout Uttar Pradesh as it actively engages the public in the nation’s growth narrative.
