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San Francisco:In a strategic move, Google has officially confirmed the elimination of “a few hundred” positions from its global ad team on Tuesday. This decision aligns with Google’s ongoing efforts to leverage artificial intelligence (AI) for both efficiency and creativity in its operations.
The targeted job cuts primarily affect Google’s “large customer” sales team, with the intention of redirecting resources to provide enhanced support for small and medium-sized businesses advertising on Google’s platform. The company aims to optimize its workforce structure to better serve the evolving needs of advertisers, particularly those operating on a smaller scale.
Google emphasizes that the restructuring is geared towards prioritizing support for small and medium-sized businesses utilizing its advertising platform. The move is strategic, aiming to align the workforce with the changing landscape of online advertising and ensure a more streamlined and effective approach in catering to the diverse needs of advertisers.
Anticipating an expansion of small business ad teams, Google suggests that the staff reductions in the “large customer” sales team will create room for increased hiring elsewhere. This approach underscores the company’s commitment to fostering growth and collaboration within its advertising ecosystem.
While the announcement does not explicitly mention generative AI, it comes on the heels of Google Cloud’s recent introduction of new AI tools aimed at transforming the retail sector. Google’s continued investment in generative AI technology is evident, as the company remains at the forefront of incorporating AI advancements into various aspects of its business operations.
Google Cloud’s latest AI tools for retailers include features like embedding virtual agents in websites or mobile apps to offer personalized assistance to shoppers. Additionally, Google AI is actively involved in analyzing product images and generating optimized product descriptions for improved online search discovery.
Google’s decision to cut jobs comes a year after a significant layoff of around 12,000 employees, amounting to approximately six percent of its workforce. The company attributes this earlier move to economic factors such as inflation and rising interest rates. Despite challenges, Google continues to adapt and invest in innovative technologies like generative AI to stay competitive in the rapidly evolving tech landscape.
