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Ayushman Bharat-Health and Wellness Centres to be renamed as ‘Ayushman Arogya Mandir’; states and Union territories instructed to complete rebranding by year-end, says Union Health Ministry.
States have been directed by the health ministry to share images of the rebranded primary health facilities on the Ayushman Bharat-Health and Wellness Centres (AB-HWC) portal. The National Health Mission (NHM) logo is to be retained, and the new tagline for the rebranded AB-HWCs will be ‘Arogyam Parmam Dhanam’.
According to the letter dated November 25, the health ministry stated, These centers have successfully shifted the focus of healthcare delivery from illness to wellness. To further advance and fulfill the vision of Ayushman India, the competent authority has decided to rename the Ayushman Bharat-Health and Wellness Centres as ‘Ayushman Arogya Mandir’ with the tagline Arogyam Parmam Dhanam.
The health ministry has directed that the new name ‘Ayushman Arogya Mandir’ and the tagline ‘Arogyam Parmam Dhanam’ should replace the existing title ‘Ayushman Bharat – Health and Wellness Centre’ across all operationalized AB-HWCs.
If scripts other than Devanagari (Hindi)/English are utilized for branding, the full and precise title can be translated into state language(s). Still, the tagline must be transliterated in the state language(s), as mentioned in the letter.
The proposed funds required for renaming each existing facility stand at Rs. 3,000. Following the completion of the rebranding process, states are mandated to upload updated photographs of primary health facilities, featuring the new name, on the AB-HWC portal.
Under the flagship Ayushman Bharat Yojana by the Government of India, over 1.6 lakh AB-HWCs have been successfully established across states and Union Territories in the last five years, witnessing 219 crore footfalls to date.
The AB-HWC initiative seeks to deliver comprehensive primary healthcare, encompassing maternal and child health services, along with free essential drugs and diagnostic services in proximity to people’s residences through AB-HWCs.
AB-HWCs have conducted over 53.36 crore screenings for hypertension, 46.49 crore for diabetes, 31.48 crore for oral cancer, 14.33 crore for breast cancer, and 9.68 crore for cervical cancer as of November 24. Additionally, more than 2.71 crore wellness sessions have been conducted at these centers.
