Government Orders E-Commerce to Remove Bournvita and Other Beverages from ‘Health Drinks’

In response to an investigation conducted by the National Commission for Protection of Child Rights (NCPCR), Bournvita and similar beverages are set to be removed from the ‘health drinks’ category. The NCPCR found that Bournvita exceeded acceptable sugar levels.

Ministry Advisory to E-Commerce Platforms

The Ministry of Commerce and Industry has issued an advisory to e-commerce companies, instructing them to eliminate Bournvita and other beverages from the ‘health drinks’ category on their platforms. This directive follows the NCPCR’s findings regarding Bournvita’s sugar content.

No Legal Definition of ‘Health Drink’

Highlighting a regulatory gap, the ministry notification states that there is no defined category of ‘health drinks’ under the Food Safety and Standards (FSS) Act, 2006. The NCPCR’s investigation underscores this absence, leading to the advisory to e-commerce platforms.

FSSAI’s Prior Instruction

Earlier this month, the Food Safety and Standards Authority of India (FSSAI) had already cautioned e-commerce portals against labeling dairy-based or malt-based beverages as ‘health drinks’. This aligns with the broader effort to ensure accurate product categorization and consumer awareness.

Concerns Over Product Composition

The controversy surrounding Bournvita’s health implications gained traction after a YouTuber alleged in a video that it contained excessive sugar, cocoa solids, and harmful colorants. These concerns raise questions about the safety of such products, particularly for children, and highlight the importance of regulatory oversight in the food and beverage industry.