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Varanasi: In a surprising turn of events, the newly launched Starbucks store in Varanasi witnessing huge influx of crowds, defying initial skepticism. A video showcasing a long queue of people waiting outside the coffee shop has gone viral on social media, highlighting the establishment’s unexpected popularity.
The clip circulating on social media shows long queues outside the newly inaugurated outlet, the Starbucks outlet has seen a steady stream of customers who are eager to experience the global coffee chain’s offerings. The viral video serves shows large number of people patiently waiting in line to get their orders. The overwhelming response to the new Starbucks outlet in Varanasi has left netizens expressing their surprise at the coffee shop’s instant popularity in the city.
This clip was shared by an X user Aaraynsh. ”People earlier: Starbucks wouldn’t succeed in small towns because nobody would buy a ₹300 coffee. Meanwhile Varanasi,” the video was captioned.
People earlier : Starbucks wouldn't succeed in small towns because nobody would buy a ₹300 coffee.
Meanwhile Varanasi : pic.twitter.com/KYfSJt1WQ3
— Aaraynsh (@aaraynsh) March 29, 2024
Reacting to the video, one user wrote, It’s just an opening ceremony maybe that’s why people just wanna try it but yeah it will be successful all thanks to social media status.”
Another commented, ”I didn’t see this coming in a million years! Rameshwaram cafe feels.” A third said, ”In initial days you will find the same queue, just to get clicked with Starbucks cup and to post it on insta, after few days only real coffee lovers will come When it was started in Indore, there were queue for 2-3 hrs to get into the cafe.”
The first Starbucks in Varanasi ❤️ pic.twitter.com/OyJhsGA0Nk
— Aaraynsh (@aaraynsh) March 22, 2024
The new Starbucks outlet in Varanasi opened on March 22. Starbucks India operates as a 50:50 Joint Venture between Tata Global Beverages and Starbucks Coffee Company. The company has established a presence in 30 cities across India.
